The new pour
Why it earns a slot: A new or seasonal drink gives regulars a reason to come back this week rather than someday.
“New: maple oat latte.”
For coffee shops
Social media for coffee shops, without stepping off the bar.
Take the photo between orders. Post Kraken turns it into a post, a Story or a Reel in your colors and voice, plans the week from your menu and your regulars, and waits for your yes before anything goes out.
Start free
Free plan · no card · 800 tokens, about 30 images.
One counter photo, three different cafés
The same phone photo of a cup on a counter, finished for three illustrative coffee shops with the same news: they open earlier. Your Brand Brain (colors, type and voice) decides which look yours gets.
01Your phone photoA cup on the counter before open 
02Warm and handcraftedHours in soft serif type 
03Playful neighborhoodBright sticker type 
04Quiet premiumOne line of spaced type
Why a café’s feed stalls
The bar never stops
The room looks its best during the morning rush, which is exactly when nobody has a free hand. By the afternoon lull, the light has gone.
Every latte looks the same
The fourth latte-art photo of the month reads like the first three. People scroll past a cup they have already seen.
Small news is easy to skip
New hours, a seasonal drink, the oat milk being back. Each one is worth a post, and each one slips by on a busy week.
Content angles
Angles that fill a coffee shop’s week
Your feed rotates through a handful of topics so the week isn’t five photos of the same cup. These are the ones a café tends to run, and what each one is for.
Hours and changes
Why it earns a slot: New hours and closures are the posts people act on, and the ones they complain about missing.
“Open earlier. Monday to Friday, from 6.”
The first pour
Why it earns a slot: The machine warming up and the first shot pulled show the craft without a word of copy.
“6:02 am, first pour.”
Regulars and the crew
Why it earns a slot: Faces people know make the place feel like theirs. Baristas send their photos through a Drop Link.
“Meet John. Your 6am regular’s favorite.”
The 3pm reset
Why it earns a slot: The afternoon is the quiet stretch. A slower angle (a window seat, a pastry, a second cup) gives people a reason to come in after lunch.
“Window seat, second cup, twenty quiet minutes.”
A sample week
A sample week for Driftwood Coffee
Five drafts across those angles. Stories go to Instagram; posts and Reels go to every platform you’ve connected, each with its own caption.
Hours and changes
driftwoodcoffee We open at 6 now, Monday to Friday. Same beans, earlier start.
The new pour
driftwoodcoffee 
Maple oat latte is on the board from today.
The first pour
driftwoodcoffee The first shot of the day, before the door opens.
Regulars and the crew
driftwoodcoffee Meet John. Behind the bar most mornings, and the reason the 6am crew comes back.
The 3pm reset
driftwoodcoffee Friday, 3pm. The window seats are free and the last croissants are still warm. Twenty minutes is enough.
Drafts like these wait in your inbox. Nothing posts until you approve it.
What it uses from your café
Your menu, as catalog items
Kraken Agent reads your website at setup. Drinks and pastries become catalog items with up to three reference photos each, so posts show what you actually pour.
Your people, as they are
Say once that John doesn’t wear glasses. It saves that as a media rule and regenerates the picture without them.
Tags and sign-offs per platform
Set the hashtags and the closing line each platform gets once, and every caption for that platform ends the way you set it.
Quiet days stay quiet
Closed on Sundays? Mark it as a quiet day and the Draft Engine plans nothing for it.
Questions, answered straight
Will it change our cups or latte art?
Clean Up keeps the product, the packaging and any printed text as they are, and fixes the clutter and light around them. If you want a designed ad instead, Pro Ad restyles the scene and you choose which version to use.
Can we post an hours change today?
Yes. Make the post yourself with your own photo and schedule it for today. It doesn’t wait for the Draft Engine’s plan.
Can baristas send photos without an account?
Yes, through a Drop Link on any Autopilot plan. Their photos land in your library, and new uploads can be turned into drafts for your approval.
We’re one shop. Which plan?
Free covers one location and one connected platform with 800 starter tokens, about 30 images. Autopilot Solo ($119 a month) adds 3,000 tokens a month and runs the Draft Engine on a schedule.
Start with one photo.
Free includes 800 starter tokens, one brand or location and one connected platform, with no card. Autopilot Solo is $119 a month and runs the Draft Engine on a schedule. You approve every post either way.