For hair salons

Social media for salons, made from the mirror shots you already take.

Snap the finished cut before the client leaves. Post Kraken turns it into a post, a before-and-after Story or a Reel in your salon’s colors and voice, and plans the week around the services you want booked.

Examples: Luxe Locks Salon, an illustrative demo brand

Start free

Free plan · no card · 800 tokens, about 30 images.

From the mirror shot to the post

A stylist’s phone photo in the mirror, client still in the cape. The post shows the same client and the same cut, cape off, in soft daylight.

  1. A stylist photographing a client in a black cape in the salon mirror
    01Your phone photoMirror shot, mid-appointment
  2. The same client in a cream sweater showing the movement in her finished bob, in daylight
    02The postSame client, same cut, finished

Why a salon’s feed falls behind

Your hands are in someone’s hair

The best result appears at the end of an appointment, when the next client is already waiting. The photo gets taken; the post does not.

One photo doesn’t show the work

A finished photo shows a haircut. A before-and-after shows what you did, and that is what makes someone book.

Every service needs its own reason

Color, cuts, blowouts and treatments each sell differently, and the same three photos can’t carry all of them.

Content angles

Angles that keep a salon’s chairs booked

A salon feed works best when it moves between results, process and people. These angles rotate through the week, each with its reason.

  • Post of a smiling client with a glossy shoulder-length bob: “Fresh shape. Soft movement.”

    The finished cut

    Why it earns a slot: A clear shot of the result in good light is the simplest reason to book.

    “Fresh shape. Soft movement.”

  • Split image of the same long hair before and after a warm caramel color

    Before and after

    Why it earns a slot: It shows the work itself, which a single finished photo can’t.

    “Before: flat and dull. After: warm caramel and glossy.”

  • A stylist’s hands shaping a client’s dark bob with scissors

    In the chair

    Why it earns a slot: A blowout or a color coming together is the part people watch to the end.

    “Blowout in 60 seconds.”

  • Open slots

    Why it earns a slot: Weekday mornings are often quiet. Naming the open slots fills chairs that would otherwise sit empty.

    “Two openings Tuesday morning. Cut and style.”

  • Your stylists

    Why it earns a slot: Clients book a person, not a building. Each stylist can send photos of their own work through a Drop Link.

    “Meet Ana. Color is her thing.”

A sample week

A sample week for Luxe Locks

Five drafts. Stories go to Instagram; posts and Reels go to the platforms you’ve connected. Every one waits for your approval.

  1. TueCaptions only

    Open slots

    luxelocks

    Two openings tomorrow morning, 9:30 and 11. Cut and style, or a gloss if you’ve been putting it off.

  2. WedStory

    Before and after

    luxelocks
    Story: the same hair before and after, labeled in gold

    Same client, same chair, three hours apart.

  3. ThuPost

    The finished cut

    luxelocks
    Luxe Locks post: “Fresh shape. Soft movement.”

    A shoulder-length bob with room to move. Ask for it by name: the soft bob.

  4. FriReel

    In the chair

    luxelocks
    Reel cover: a stylist blow-drying a client’s long hair with a round brush

    Blowout in 60 seconds. It takes a little longer in the chair.

  5. SatPost

    The finished cut

    luxelocks
    A client in a cream sweater running a hand through her new bob

    Cut on Thursday, still falling right on Saturday. That’s the test.

Drafts like these wait in your inbox. Nothing posts until you approve it.

What it uses from your salon

Your services, as catalog items

Cut and style, color, blowout: each service becomes a catalog item with reference photos of your own work, so a color post shows your color.

Your stylists, pinned

Pin a stylist as a brand person. Posts that show the team show them, not a stranger.

Rules about clients

Write “never show a client’s face without asking” once. It becomes a rule in your Brand Brain that every draft is written with.

Before-and-after Stories, no filming

Pick the finished photo and choose Zoom Story: a slow 10-second push-in set to your salon’s music. The only cost is the picture.

Questions, answered straight

Will it change the haircut or the color?

Clean Up keeps what is in the photo and fixes the light and background. Restyled scenes are new pictures made from your reference photos, so check the hair before you approve, and say what’s off if it isn’t right.

Can every stylist post their own work?

Yes. Give each stylist a Drop Link (on Autopilot plans). They upload from their phone without an account, and the photos land in your library for drafts.

Do Stories post to Facebook too?

Stories publish to Instagram only. Posts and Reels go to every platform you’ve connected.

Does it take bookings?

No. It plans, makes and publishes the posts; your booking link goes in the caption ending you set for each platform.

Start with one photo.

Free includes 800 starter tokens, one brand or location and one connected platform, with no card. Autopilot Solo is $119 a month and runs the Draft Engine on a schedule. You approve every post either way.