Taco night
Why it earns a slot: Show the sauce on the food it belongs on. Food days such as taco nights and grilling weekends are suggested weeks ahead.
“Low and slow. Then hot.”
For hot sauce and food makers
Social media for hot sauce makers, from one photo of the bottle.
Snap the bottle wherever it’s standing. Post Kraken keeps the bottle and its label as they are, sets it in the scenes that sell it (taco night, the smoker, a fresh case) and plans which one runs when. You approve. It publishes.
Start free
Free plan · no card · 800 tokens, about 30 images.
One bottle on the counter, one post on the feed
A photo of Smoked Habanero next to the cutting board. The bottle is cleaned up first, then set on taco night with the brand’s headline. Every picture after the first is an edit of that same photo.
01Your phone photoOn the kitchen counter, mid-prep 
02Cleaned upSame bottle, same label. The counter is gone. Low and slow. Then hot.
03The postTaco night, set around the same bottle
Why a sauce brand runs out of things to post
One bottle, every week
You sell a handful of sauces. By the tenth photo of the same bottle there is nothing new to say about it, so the feed goes quiet.
The kitchen is not a studio
Bottles get photographed on the prep table under kitchen light, next to an onion. A studio shoot can cost more than the batch.
Sales come in bursts
Restocks, market days and gift orders each need a post on the right day, and they tend to land in the same busy week.
Content angles
Angles for a sauce that sells itself on food
Four or five topics, rotated so the feed isn’t the same bottle shot on repeat. Each one earns its place for a different reason.
The smoker
Why it earns a slot: Process is what separates a craft sauce from a supermarket one. Twelve hours of oak smoke is the story.
“12 hours of oak.”
Restock
Why it earns a slot: A restock date gives the fans who missed the last batch a reason to come back on the day.
“Restocked Friday.”
Pairings
Why it earns a slot: Telling people what to put it on answers the question that stops them buying a third sauce.
“Smoked Habanero goes on eggs, wings and anything that came off the grill.”
Where to buy
Why it earns a slot: Markets, shops and your online store change week to week. One clear post saves a dozen messages.
“Saturday at the riverside market, table 14.”
A sample week
A sample week for Ember & Ash
Five drafts from one product photo. The posts go to every platform you’ve connected; the Story goes to Instagram.
The smoker
emberandash 12 hours of oak.
Twelve hours over oak before it ever meets a habanero.
Taco night
emberandash Low and slow. Then hot.
Taco night needs one more thing on the table.
Pairings
emberandash Where Smoked Habanero goes: fried eggs, wings, the crust of a pizza, and a second taco you didn’t plan on.
Restock
emberandash Restocked Friday.
Back in stock today. The last case lasted two days, so don’t wait for Monday.
Taco night
emberandash 
Taco night, sorted.
Tap through to the shop before tonight.
Drafts like these wait in your inbox. Nothing posts until you approve it.
What it uses from your brand
Each sauce, as a product
Every sauce is a catalog item with up to three reference photos. Posts that show a bottle start from those, so it is your bottle in the picture.
Your shop link, every time
Set a caption ending once for each platform, such as your shop link, and every caption there ends with it.
The voice on the label
Tell it how you sound, dry, loud or deadpan. Thumbs up a caption that sounds right and it keeps it as a voice example.
The seasons that sell sauce
Grilling season and holiday gift weeks are suggested ahead from the calendar. You approve the ones you want drafted.
Questions, answered straight
Will it change our label?
Clean Up keeps the bottle, the packaging and the printed text as they are; only the background and light change. New scenes are pictures made from your reference photos, so check the label before you approve, and regenerate if anything is off.
We sell online and at markets. Can it post both?
Yes. Angles like Restock and Where to buy rotate through the week, and you can post a market update yourself at any time.
How far does the free plan go?
Free comes with 800 one-time tokens, about 30 images, one brand and one connected platform. No card is needed.
We make more than sauce. Does this fit?
It works the same for any packaged food: jams, rubs, coffee beans, baked goods. Each product is a catalog item, and the angles are yours to name.
Start with one photo.
Free includes 800 starter tokens, one brand or location and one connected platform, with no card. Autopilot Solo is $119 a month and runs the Draft Engine on a schedule. You approve every post either way.