First visit
Why it earns a slot: A free first class removes the reason people put off walking in.
“First class free.”
For gyms and studios
Social media for gyms, between the 6 a.m. class and the last one.
Your coaches are coaching, not filming. Post Kraken turns the photos you have into posts, Stories and Reels in your gym’s colors, plans the week around classes, offers and member wins, and waits for your approval.
Start free
Free plan · no card · 800 tokens, about 30 images.
From an empty floor to a post with people in it
A 5 a.m. phone photo of the rack corner, nobody in it yet. The post puts a lifter and a coach in the same room, under the same windows. Prefer only your own members? Use their photos instead; see the questions below.
01Your phone photoThe rack corner before opening 
02The postSame room, a member mid-deadlift
Why a gym’s feed goes stale
Coaches coach
The people who know the members best are on the floor all day. Nobody is spare to shoot, edit and caption.
Equipment photos don’t sell
Every gym has racks and kettlebells. People join for the coach, the crowd and the hour that fits their day.
Newcomers need a first step
Someone thinking about joining wants to know what a first class is like. Most gym feeds only talk to people who already go.
Content angles
Angles that bring people through the door
A gym feed has two readers: members who need a reason to show up and people deciding whether to try it. These angles rotate between them.
Member consistency
Why it earns a slot: The same faces turning up every week tells a newcomer the place works.
“The 6 a.m. crew is already moving. Tuesday starts here.”
Class of the week
Why it earns a slot: One class explained in a line answers “what would I actually do there?”
“Swing day. Kettlebells, 30 minutes, every level.”
Coach cues
Why it earns a slot: A short form tip is useful on its own, so people follow you before they ever visit.
“Deadlift cue: push the floor away. Don’t pull the bar.”
Member wins
Why it earns a slot: A first pull-up or a new lift is proof from someone a newcomer can picture themselves as. Post them with the member’s OK.
“Jess pulled 100 kg this morning. She started with the empty bar.”
A sample week
A sample week for Ironworks
Five drafts across those angles. Friday and Sunday are marked as quiet days, so nothing is planned for them.
Member consistency
ironworks_gym 
Monday, 6 a.m. Same crew, new week.
Member consistency
ironworks_gym The 6 a.m. crew is already moving. Tuesday starts here.
Coach cues
ironworks_gym Coach Marcus, on deadlifts: push the floor away. Don’t pull the bar. Try it on your next set.
Class of the week
ironworks_gym Swing day. Thirty minutes of kettlebells, every level welcome.
First visit
ironworks_gym Your first class is free. Bring water and the shoes you already own.
Drafts like these wait in your inbox. Nothing posts until you approve it.
What it uses from your gym
Classes and memberships
Kraken Agent reads your website at setup. Classes and membership offers become catalog items the posts can name.
Your real coaches
Pin your coaches as brand people. Posts that show staff show them, not a stranger.
Member photos, by link
Members and coaches send photos and clips from their phones through a Drop Link (Autopilot plans), no account needed.
The dates gyms post about
New Year, back to school, the start of summer: it suggests them weeks ahead from the calendar, and you pick which become drafts.
Questions, answered straight
Will it show people who aren’t our members?
It can picture people when a photo has none, like the example above. If you want only your own people, pin your coaches, use member photos sent through a Drop Link, and add a rule that says so.
Can it post member wins?
Yes, from photos members send. Ask before you post anyone. A rule such as “never name a member without their OK” is saved to your Brand Brain and every caption is written with it.
We run two locations. One account?
One account, one brand per location, each with its own connected accounts. Autopilot Pro covers up to five.
Does it post at 6 a.m. for us?
It publishes at the times you schedule once you’ve approved the draft, so the 6 a.m. post goes out while you’re coaching.
Start with one photo.
Free includes 800 starter tokens, one brand or location and one connected platform, with no card. Autopilot Solo is $119 a month and runs the Draft Engine on a schedule. You approve every post either way.