The daily drop
Why it earns a slot: A dated reason to come in today does more than a general “we’re open”.
“Brisket’s back. Until it isn’t.”
For restaurants
Social media for restaurants that would rather be cooking.
Snap the plate before it goes out. Post Kraken cleans up the photo without changing the food, writes the post in your voice and plans the week around your specials, sellouts and regulars. You approve. It publishes.
Start free
Free plan · no card · 800 tokens, about 30 images.
From the photo you took to the post that goes out
A lunch-rush photo of a brisket basket: napkins on the counter, a smudged tray, kitchen light. The brisket stays exactly as it is. Everything around it gets fixed.
01Your phone photoTaken at the counter between tickets 
02Cleaned upSame brisket, same basket. The napkins are gone. 
03The postYour headline, colors and type
Why a restaurant’s feed goes quiet
The good moment is mid-rush
A plate looks right for about ten seconds, and you are cooking. The photo you get is from the pass, under kitchen light, with a ticket rail in the corner.
The menu moves faster than the feed
Specials rotate, the smoker sells out, the patio opens. A post written on Monday is wrong by Thursday, so nobody writes one.
Stock food looks like every other place
A generic burger photo tells nobody why to come to you. People decide on your brisket, your staff and your room.
Content angles
Angles that fill a restaurant’s week
Content angles are the topics your feed rotates through, so no single one takes over. These are the ones a restaurant usually runs, and the reason each one earns a slot.
Behind the pit
Why it earns a slot: People like seeing how it’s made, and it shows the care a plated shot can’t.
“12 hours on post oak. Worth the wait.”
Regulars at the counter
Why it earns a slot: Real people at your tables say more than any adjective about the food.
“Earl. Brisket sandwich, extra pickles.”
The crew
Why it earns a slot: The people who cook the food are the face of the place. Staff send their photos through a Drop Link, no login.
“Maya’s on the line today. Ask her about Thursday.”
Food days and holidays
Why it earns a slot: It checks the calendar every day and suggests the food days and holidays that fit a restaurant, weeks ahead. You pick which ones become drafts.
“National Sandwich Day. The Brisket Stack, all day.”
A sample week
A sample week for Tony’s BBQ
Six drafts across the angles above, one per posting day. Each goes only to the platforms you’ve connected, with its own caption and time.
Behind the pit
tonysbbq 
Twelve hours on post oak before it meets the knife. Lunch from 11.
The daily drop
tonysbbq Burnt ends go first on Tuesdays. Order before noon or plan on pulled pork. It’s also good.
The crew
tonysbbq Maya’s on the line today.
Say hi at the counter. She’ll tell you what came off the smoker last.
The daily drop
tonysbbq Brisket’s back. Sliced at 11, usually gone by 2.
Behind the pit
tonysbbq 
Brisket’s back. 8 seconds behind the pit.
Regulars at the counter
tonysbbq 
Saturday table. Bring whoever said they’ve had better brisket.
Drafts like these wait in your inbox. Nothing posts until you approve it.
What it uses from your restaurant
Your menu, from your website
Give Kraken Agent your website at setup. It reads your logo, colors and menu, so the posts show dishes you actually serve.
Photos from the whole crew
Send staff a Drop Link. They upload photos and clips from their phones without logging in, and Post Kraken finishes them. Drop Links come with every Autopilot plan.
Your rules, kept
Say once that the brisket is never sauced, or that a cook prefers not to be on camera. It saves that as a rule for every post after.
One feed per location
Each location is its own brand with its own accounts. Free and Autopilot Solo include one; Autopilot Pro includes five.
Questions, answered straight
Will it invent dishes we don’t serve?
No. Posts start from your own photos and the menu it read from your site. When it cleans up a photo, the food stays as it is; it fixes the light and what’s around the plate.
Who takes the photos?
Whoever is closest to the plate. Staff can send photos through a Drop Link without an account. Posting your own photos and videos costs no tokens.
Does it post on its own?
No. Every draft waits for your approval. On a phone you swipe right to approve and schedule it, or left to reject it.
Which platforms does it post to?
Instagram, Facebook, TikTok, LinkedIn, YouTube, X and Telegram, whichever you connect. Most restaurants start with Instagram and Facebook.
Start with one photo.
Free includes 800 starter tokens, one brand or location and one connected platform, with no card. Autopilot Solo is $119 a month and runs the Draft Engine on a schedule. You approve every post either way.